작전Q

Build Your 2013 Marketing Strategy

기업은 망해도 개인은 산다. 기업의 목표가 아닌, 기업의 실력이 아닌, 기업의 비젼이 아닌, 직장의 동기가 아닌, ...아닌, '나'너그대만의 실력비젼동기가 기업과 직장의 실력비젼동기를 완성시키는 것이 오늘의 트렌드다. 아무리 싫다고 해도 2012는 가고 아무리 저항을 해도 2013은 온다. 2012를 보내며 '그'로부터 조언충고도움늘 거둬들이고 이를 참고로 2013을 맞을 청사진을 그려야 한다. 2013을 그리든 아니 그리든 어느 것이나 다 정답이다. 그러나 살아 가는 과정의 즐거움과 삶의 뜨거움과 일상의 즐거움과 생활의 활기엔 상당한 차이가 있다. 낚시 3년을 하면 어느 자리에 고기가 노니는지 어떤 미끼를 좋아 하는지 어떻게 무리들을 불러들이는지를 안다고 한다. 그렇다면 인생인ㅁ 별것 있겠는가. 다른 것이 있다면 물고기는 한자리의 IQ라는 사실이다. '나'너그대 우리가 2013에 마주칠 2013과 '그'안의 인물들의 IQ는 세자리 숫자다. 이에 상응하는는 전략을 세우면 된다. 2013을 맞을 준비를해야겠다. MASTER YOUR MIND and MASTER YOUR MONEY&YOUR 2013

The New Year will be here in just over a month and it's time to get your 2013 marketing strategy ready. As well as looking forward, it's also time to look back. Developing your strategy is a two-step process: reviewing your 2012 successes, and planning ahead for next year. Follow these steps to get a solid plan in place and start the New Year with a bang. 1 Looking back: learning from 2012 Assess your progress: End-of-the-year metrics can be especially useful in spotting trends and giving insights into which campaigns created high levels of engagement and led to sales booms. This data will help guide your future campaign decisions. Study holiday campaign lessons: You've spent a great deal of time learning how to perfect your holiday marketing campaigns, so it's worth reviewing the results of those efforts. Perhaps your customers revealed some new insights about themselves that you can use in 2013. Did your audience respond well to your use of social media? Did profiles of your most loyal customers create increased engagement levels during those campaigns? Whatever you did during the holidays, look to see if your most successful efforts can be translated into a year-round PR campaign. 2 Looking forward: strategizing for 2013 Revisit long-term goals: Perhaps it will make sense to change or tweak some of your brand's big picture goals. Where would you like to see your brand in a year's time? Having clearly defined goals will help you plan the most effective strategies. Break it down: Once you've identified long-term goals, think about how you will accomplish them. Create milestones throughout the upcoming year-smaller goals that are integral to reaching larger goals. A natural way to break down the year is by quarters. What needs to happen by the end of Q1, Q2, and Q3 in order to reach a larger goal by the end of Q4? Strategize: With clearly defined goals and milestones, it will be easier to develop strategic campaign ideas to achieve results. Whenever you're implementing a new PR or marketing campaign, remember to ask yourself whether or not this campaign will help you reach your goals. Even the smallest of decisions should be made with your brand's strategy in mind. The holidays can be hectic, which is why it's important to get ahead now. You don't want to waste January playing catch-up when you could be using that time to get ahead of the competition with a great campaign. Let's start 2013 with a strong, strategic marketing push!