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The Three C's of Facebook

No online marketing strategy is complete without Facebook. The world's largest social network can give your campaigns enormous reach, especially when you integrate it with your other marketing tools. According to the latest stats, 96 percent of small businesses now have a company Facebook page. If you're in that 96%, fantastic - but are you getting the most out of it? Effective Facebook marketing comes down to three key points: Customer Service, Content and Connections. 1 Customer Service Having a Facebook page where customers can post reviews, comments and even complaints is essential to building a rapport. Over time, that rapport will turn into brand loyalty. It also inspires word of mouth, as customers/fans encourage their friends to "like" your page, and try your product/service. Try to monitor your company page for a few minutes a day and respond to customer comments within 24 hours or less. You can also sign up to receive an email alert whenever someone posts to your page. 2 Content Your Facebook page is a face for your business. Keep it fresh. Share news, offer promotions, link to outside content and thank customers for their feedback. They're all great ways to keep customers engaged. Think for a second about how you use Facebook to check out your friends' news and click through their photo galleries. Customers want to check out your business the same way. Facebook is an ideal platform to share product photos and for customers to post their own photos of your products in action. It's not just about engagement. There are several apps available that let you add "buy now" buttons to photos, taking customers straight to your website. Other apps let you create customized coupons for your fans, and host customer sweepstakes on your Facebook page. Whether you use apps or not, aim for one update, post or promotion per day. 3 Connections Social media is a vital publicity tool, which makes it an integral part of effective marketing. Getting "likes" and fans is how companies build connections on Facebook. Got a special event happening? Send a message to your fans. Need feedback on a new product? Create a quick survey using a Facebook survey app. The more you connect with your current fans, the more likely their friends are to see your page and become fans (and customers) themselves. Remember that growing a fanbase on Facebook isn't a popularity contest. It's about building loyalty for the long-term, one interaction at a time. We'll be exploring other ways to grow your business with social media marketing over the next three issues of The Connection - stay tuned! 현실을 어떻게 정의하느냐에따라 현실을 대하는 방법 역시도 달라질 것이다. 현실을 보는 눈, 현실을 사는 방법, 현실에서 살아남는 방법 등에서 공통 ㅚ는 하가지는 'sns'다. 위 기사는 sns중 facebook을 통한 삶의 제고, 인생확장을 말하고 있다. 거의가 비슷한 말인 데 특이한 한 가지는 facebook만을 가지고는 않된다는 것이다. fagebook을 잘 꾸미고,news photo outsides를 링크하고 찾아와 멘터를 남긴 곳으로는 틀림없이 방문하여야하며 아무리 늦어도 24시가니내라야 한다. 왜냐하면 방문자나 멘터 자체가 바로 facebook에서 자신의 브렌더 가치를 높이고 곧 바로 facebok내의 그 가치가 자신의 face얼굴face라는 것이다. 자기가치 자신의가치 브렌드가치 기업가치를 높이기 위해서는 facebook에서의 위치를 노여냐한다는 얘기다. 무엇보다 눈에 띄는 것 하난 시중의 apps을철저히 사용하라는 것이다. 사진이든 살품이든 프로모션이든 app으로 link되게하는 방법으로 facebook외의 또 다른 sns를 사용하라는 것이다. 결국은 facebook을 근간으로하여 빠져나갈 수 없는 오히려 빠져들 여거늘 형성하라는 결론이다.